I believe the best examples of advertising and graphic design are those that have some sort of idea behind them. The title of this site puts into a couple of words the core of my approach to design work and teaching. In the 21st century, where the technology seems to change faster than people can react, we’ve developed a culture that is dazzled by special effects. But if you don’t have an idea, if you don’t have a concept, you really don’t have anything to say. And that means you don’t have anything to communicate. If an ad or a design doesn’t communicate, then it loses its reason for being.
This website is the online counterpart to my book titled, I believe in concept, a teacher’s portfolio. While the book is fairly conventional in its linear presentation, the website groups and links the different areas of content in a more interactive way. Since my studio website contains an extensive portfolio of my professional work, that content is not repeated here.
I am currently teaching as an adjunct instructor at The Art Institute, Tampa.
